The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been predicting their demise, with digital cards the main alternative touted.
Here at My360CRM, however, we believe what will ultimately replace the plastic loyalty card is . . . You.
We’re super-excited by a number of recent biometric identification trials and product launches happening around the world which support our case.
Current trials and innovations in this space include voice biometrics used as a security feature for money transfers by ANZ Bank, fingerprint boarding pass trialled by Delta Airlines and facial recognition enabled payments within KFC in Hangzhou, China set up by Alibaba.